Small pixel pitch led displays are getting more popular

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Abstract: Traditional projection display, small-pitch LED, and large-size interactive tablet are the main characters of the display system in the conference room market. Especially in 2017-2018, the explosive growth of interactive tablet products, and finally reached the scale of nearly 300,000, quickly grew into one of the “key protagonists.” However, after entering 2019, this market pattern has undergone new changes.

Traditional projection display, small-pitch LED, and large-size interactive tablet are the main characters of the display system in the conference room market. Especially in 2017-2018, the explosive growth of interactive tablet products, and finally reached the scale of nearly 300,000, quickly grew into one of the “key protagonists.” However, after entering 2019, this market pattern has undergone new changes.

Second, quasi-engineered conference projection products. The commercial projector with 4000-5000 lumens of brightness offers customers a 150-200-inch large screen at almost the same price as an 86-inch interactive tablet. Although this application is suitable for large and medium-sized conference rooms, it can still be called a cheap solution. This price advantage also applies to competition with small-pitch LED screens: especially when the indoor space is not very large, the comfort of the projected picture is much better than that of small-pitch LED products. Therefore, in a certain sense, this market is also highly stable.

Small-pitch LEDs continue to break, and the potential of conference rooms is increasing

In the history of the development of small-pitch LED video displays in the past five years, large-scale conferences and conferences have shown that they are small-scale LED “subdivision application scenarios” that are popularized in scale.

Even from the perspective of technology to mature projection products, in recent years, the price of new light source technology, ultra-short-focus reflection products, high-definition and full HD, the 4K resolution led wall has entered the popularization stage, and the price of new technology products has continued to decline, which also constitutes A round of potential market upgrades. “Even if the market size can not be increased, product experience upgrades can not be circumvented.” Industry experts believe that the competition of projection products mainly focuses on “big screen economy” and “experience upgrade”.

In terms of innovation, small-pitch LEDs have more room for imagination. From product terminal form, terminal process, packaging technology to upstream materials, there is a huge breakthrough space. Especially in the price system, how much breakthrough can small-span LEDs achieve, which determines how much market share it can occupy in the conference market, especially in applications outside the conference venue – a small pitch around p1.0 The price of LED products is constantly decreasing, which should be the main direction of the industry’s current efforts.