After several years of rapid development, the LED display screen advertising industry is now affected by the downward pressure of the domestic economy and the rise of Global trade doctrine, and the growth rate has been greatly slowed down compared with the past. China’s LED display industry started in the 1970s and took shape in the 1980s. After more than 30 years of development, the overall production technology of China’s LED display enterprises has made a great leap through technological transformation, technical tackling, importing foreign advanced equipment and some key technologies.
The huge market and high growth rate are the reasons why many LED display manufacturers are looking overseas. Overseas market prospects are very good, then whether there are opportunities in the domestic LED display market? The answer is certainly yes.
With the development of domestic economy, the purchasing power of LED display will also be improved. According to the statistics bureau, the total retail sales of social consumer goods in 2014 increased by 13% year-on-year, 0.3 percentage points faster than the first half of last year and 0.1 percentage points faster than the first three quarters of last year, showing a steady upward trend of development. With the accelerated upgrading of China’s consumption structure, residents’demand for high-end consumer products and services is increasing, and high-end consumer markets such as LED display are expected to accelerate growth.
With the implementation of the strategy of smart city and beautiful countryside, the domestic LED display market will usher in a new period of explosion. While cultivating overseas markets, display companies should not neglect the domestic market, otherwise they will lose out.