At present, the LED display screen in outdoor advertising, stage rental and other traditional application industries has developed more mature, products gradually tend to be homogeneous, lack of development momentum. In order to open up the new blue sea market and widen the application scope of LED display screen, many enterprises have made micro-innovation to meet the new application site.
1. Community media: Community media refers to the new media which is rooted in the middle and high-end communities and forms a network layout. In recent years, with the maturity of technology and the further decline of price, the application of LED display in community media is also increasing.
In terms of advertising value, community LED display screen is a communication platform for community to provide information services.
2. Gas stations: With the further development of outdoor small space products, gas stations will be a promising market for LED display industry. From the perspective of media value of gas stations, gas stations have unique media advantages. Firstly, gas stations cover a wide range of audiences, and are in the process of growing. According to the survey data, about 3.39 billion vehicles entered Sinopec’s gas station in the whole year.
Gas station media network is the only national media network for car drivers and owners, which is one of the richest groups in China. Through the promotion of LED screen wall, this influential media network will be more able to meet the needs of advertisers and generate more economic value.
3. Hotel Rental: From last year to this year, there is an obvious trend in the hotel industry: more and more companies will ask if there are LED display screens in the hotel venues when booking conference venues, such as annual meetings, press conferences and thank-you meetings. If there are any, they will give priority to these venues;
4. Building curtain walls: According to statistics, the total area of modern glass curtain walls in China has exceeded 70 million square meters, mainly concentrated in urban areas. Such a huge stock of glass curtain walls is a huge potential market for outdoor media advertising. The advertising value of this market has not yet been fully realized.